Email development
Responsive markup, reusable templates, and readable source for the message itself.
The person behind the work.
I’m Joshua, an email developer with a background in customer experience, relationship based sales, and thoughtful follow up.
Good communication starts with understanding people.
My work has always involved listening carefully, understanding what someone needs, and making the next step clear. That thread runs from direct sales and hospitality to customer service and email development.
At Salishan Coastal Lodge, I built a foundation in guest experience and team training. Remote sales at doTERRA and customer service at Overland Sheepskin added experience with structured follow up, documentation, retention, and personal customer care.
At Light Code Labs, my focus is strategy and relationships. I work with business owners to understand where inquiries lose momentum, explain the next step, and keep the conversation moving.
Today, I’m bringing that customer perspective into email development and marketing automation. The email examples here show how I approach the build: choose a layout for the message, keep the content easy to scan, and check the details before a send.
Skills & tools
The pieces I connect.
From the message a customer reads to the journey that brings them there. Here’s how my toolkit fits together.
Testing & production
Layout checks, inbox previews, and the details that need attention before a send.
Marketing platforms
Developing platform practice around customer journeys, campaigns, and lifecycle communication.
Customer experience & content
Clear communication, useful documentation, and thoughtful next steps for customers.
Experience · 2008 to today
Customer insight is part of the build.
From direct sales and hospitality to customer experience and email development.
Jan 2008 to Feb 2011
Live Sales Representative and Product Demonstrator
CUTCO Cutlery · On site
Developed an early foundation in direct communication, product storytelling, and relationship based sales.
- Generated more than $180,000 in sales revenue with a 65% average close rate, ranking in the top 10% of the regional team.
- Exceeded monthly sales targets by 40% through strategic customer engagement and relationship building.
- Secured more than 150 customer referrals and reduced the average sales cycle from three weeks to ten days.
Mar 2011 to Nov 2022
Hospitality Sales and Service Specialist
Salishan Coastal Lodge by SCP Hotels · On site
Built a long record of revenue growth, customer care, and team training in premium hospitality.
- Generated more than $3.2 million in food and beverage revenue through premium recommendations and exceptional guest experiences.
- Achieved upsell rates four to five times higher than the team average while maintaining 96% guest satisfaction.
- Converted 85% of service escalations into positive experiences and helped build a strong base of repeat guests.
- Trained and mentored more than 50 hospitality professionals in customer psychology, conflict resolution, and service standards.
Jan 2023 to Jan 2025
Remote Sales Closer and Customer Experience Specialist
doTERRA · Remote
Used customer insight, documentation, and structured follow up to support revenue and retention.
- Generated more than $875,000 in sales revenue with a 20% to 40% close rate on offers from $1,000 to $5,000+.
- Achieved 85% customer retention and converted 60% of support interactions into additional sales opportunities.
- Reduced inbound support volume by 20% through comprehensive FAQ and knowledge base content.
- Built long term relationships with more than 200 recurring clients, contributing to a 40% repeat business rate.
Jan 2025 to Jun 2026
Customer Service Specialist
Overland Sheepskin Co. · Hybrid
Managed high care customer communication across a premium retail experience.
- Maintained 95%+ customer satisfaction across 2,500+ interactions with a 90%+ retention rate.
- Managed more than $150,000 in VIP and high net worth client orders, including bespoke fittings and personalized consultations.
- Reduced ticket resolution time by 25% and repeat inquiries by 30% through process improvements.
- Supported $75,000+ in additional sales revenue through thoughtful recommendations during peak seasons.
Mar 2026 to present
Co-Founder
Light Code Labs · Fairfield, Iowa
Connect marketing systems, customer communication, and follow up workflows to measurable business outcomes.
- Support responsive HTML email, campaign production, CRM workflows, segmentation, quality assurance, lifecycle marketing, and marketing automation.
- Collaborate across marketing, sales, support, and operations to improve customer experience, retention, and conversion.
- Translate customer needs and business goals into clear campaign and lifecycle communication.
A track record measured in trust, retention, and revenue.
$4M+
Revenue supported through customer experience and relationship based sales
95%+
Customer satisfaction across thousands of multichannel interactions
25%
Reduction in resolution time through documentation and process improvements
Education
Business and communication, applied to every send.
Bachelor of Business Administration
Business and Corporate Communications
Columbia Gorge Community College · 2012 · GPA 3.63Let’s talk about your team.
A 20 minute introduction about the role, your team, and the email or marketing automation work you need.